Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape.   Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How the right format can lead to long-form content on short-form social Why finding the right content for each platform means rethinking the necessity of click-through links How finding your voice in the crowded social marketplace means understanding what your brand personifies and how it looks to others first Why working your way to the top in social means reaching outside your focus area for additional learnings   Resources Ben Boskovich on Twitter: @benbosk Esquire on Snapchat, Instagram, Facebook, Twitter, Pinterest, YouTube, and Tumblr Dash Hudson   Visit SocialPros.com for more insights from your favorite social media marketers.