Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why being successful as a leader means seeing around corners and being in it for the long-haul How what's best for the goose and gander leads to decreased organic reach for some businesses Why winning marketing means meeting customers where they spend most of their time without scaring them away How starting with the advertising end game leads to a losing product   Resources Michael Hoefflinger on Twitter: @mhoeffli XSeed Capital Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company   Visit SocialPros.com for more insights from your favorite social media marketers.