John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why gaining trust means giving good information that improves lives How consistent engagement leads to top-of-mind placement and being first in line Why scaling influence means taking a moment to recognize others that have helped you How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory   Resources John Hall on Twitter: @johnhall Influence & Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You BOLO Give and Take Zapier Blog   Visit SocialPros.com for more insights from your favorite social media marketers.