Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why the data itself is not the most important part of social listening Why there are still plenty of sources for social data even though some platforms are not open to providing data How the increasing diversity of new media is affecting social listening Why brand outrage has increased and how it is affecting the way businesses respond to customers   Resources Brandwatch HYP3R The Complete Guide to Social Media for B2B from Salesforce Culture Shock: A Handbook for 21st Century Business   Visit SocialPros.com for more insights from your favorite social media marketers.