Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to market a talent brand through social How to develop “EGC,” Employee Generated Content How to balance content geared towards consumers with talent brand content How to incorporate interns into social strategy and testing How review sites are affecting talent acquisition   Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cisco   Visit SocialPros.com for more insights from your favorite social media marketers.