Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why most businesses focus more on customer acquisition rather than retention Why modern customers are seemingly less loyal than in the past Why the human touch is so crucial How to use social to improve customer retention   Resources The Complete Guide to Social Media for B2B Marketers HYP3R Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days   Visit SocialPros.com for more insights from your favorite social media marketers.