Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How Holiday World created a talk trigger with free sodas How to use Facebook to give real time updates How to find user generated content How to manage year-round social for a seasonal product Why any avenue for marketing can become a channel for customer service Why responding to customers is a critical aspect of social   Resources Salesforce TechSmith Holiday World Podcast   Visit SocialPros.com for more insights from your favorite social media marketers.