Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why anecdotes do not equal data Why effective ideas can become ineffective and vice versa over time in social Why captioning is so important with video How Instagram stories have become the place for authenticity   Resources Social Media Lab   Visit SocialPros.com for more insights from your favorite social media marketers.