Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How the shift to 280 characters has affected interactions on Twitter How using video can create a more personal connection through Twitter What most Twitter users could do to improve their interactions How to find relevant Twitter chats and optimize your profile to make a great first impression How to create interactions that can be broadcast over multiple social media platforms  Resources Madalyn on Twitter SocialROI Twitter Smarter Video Reply Day Media Studio How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI Communities That Convert   Visit SocialPros.com for more insights from your favorite social media marketers.