Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why both online and offline media sources still matter What many businesses overlook when it comes to influencer marketing How to approach social both proactively and reactively How technology can greatly benefit PR pros by changing crisis management Why you need to heavily integrate PR with marketing   Resources Erik on Twitter TrendKite The Business Leader’s Guide to Becoming a Social Business Visit SocialPros.com for more insights from your favorite social media marketers.