Kelley O'Brien, Director of Social Media for Krispy Kreme, joins the Social Pros Podcast to share how an internationally delicious brand keeps their social fresh and engaging. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why selecting the perfect influencer for your brand means looking beyond reach or followers How multi-level social customer care management, from local up through global, leads to a rabid fan base of brand advocates and repeat customers Why successful social means targeting both full and part time fans How an established and accepted social personal leads to organic virality Resources Kelley O'Brien on Twitter: @kelleyob Krispy Kreme on Twitter, Facebook, Pinterest, YouTube, and Instagram Krispy Kreme Doughnuts Delivers the Tastiest Eclipse in History #krispykreme #ドーナツの穴には何がある Visit SocialPros.com for more insights from your favorite social media marketers.