In this episode we cover the fourth step of the Fundraising Freedom framework: Focus Your Vision Run Your Research Enlist Your Team Enhance Your Brand Deploy Your Team Organize Your Ask Make Your Difference Many missionaries shy away from the idea of "branding" or "marketing" but the reality is that we already have a brand: it's what people think about us and what we communicate.  There are 3 identities to every brand: Visual Identity Verbal Identity Value Identity In this episode, Mike and Mary take you into the nuts of bolts of building a brand that aligns all three of those identities. To set-up a self-hosted WordPress blog visit: fullyfundedpodcast.com/wordpress Free Resource: Support Raising Checklist (PDF) Most missionaries struggle to know where to start their fundraising efforts. Use this full-color checklist to follow along with the podcast step-by-step as you plan your support raising campaign. Get your Missionary Support Raising Checklist here Fully Funded Workshop: March 4-6, 2018 in San Diego, CA Join Mike and Mary for a 3-day workshop designed to help Christian missionaries boost their fundraising budget and step into financial freedom. For more information: fullyfundedworkshop.com