Mike and Mary dig into one of Mike’s clients, Elim Bible Institute and College, and discuss how they can attract more students. Most organizations and businesses struggle with the same things:   Knowing who they are communicating to Strategizing around their specific recruiting season Highlighting what they want to be known for WIIFM (What’s In It For Me)   This episode helps recruiters and fundraisers think more critically of their marketing efforts so they can encourage more people to join or donate.   Resources:   Fullyfundedacademy.com Youarethebrandbook.com   Missionary Support Raising Roadmap (PDF)   In this roadmap key masterclass you’ll find out where you are in the support raising process and pick up any components you may be missing to ensure your long-term success.   Get Your Missionary Support Raising Roadmap