On today's episode, Mary answers a listener question who asks, "What are your thoughts on the effectiveness of direct mail fundraising for ministry nonprofits?" Paying for postage and mailing may feel like a waste of your time and resources, but Mary gives you the four primary reasons why direct mail (snail mail) is still so effective. In this episode you'll hear: In the world we live in today, what marketing channel gets the most attention from nonprofit donors What's the best way to get mailing and email addresses from potential donors What response rate should you expect from a direct mail vs. email campaign If you enjoy the show, please share it with a friend, and consider a special gift to fullyfundedacademy.com/give. For more information about Fully Funded Academy, go to fullyfundedacademy.com. Download our free support raising roadmap here. To submit a question to the podcast, go to fullyfundedacademy.com/podcast.