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Garlic growers find marketing strength in a co-operative business model with Phil and Dave of Braidwood Garlic Growers Co-operative

Garlic growers find marketing strength in a co-operative business model with Phil and Dave of Braidwood Garlic Growers Co-operative

FromFarming Together


Garlic growers find marketing strength in a co-operative business model with Phil and Dave of Braidwood Garlic Growers Co-operative

FromFarming Together

ratings:
Length:
44 minutes
Released:
May 9, 2021
Format:
Podcast episode

Description

Braidwood Garlic Growers Co-operativeFarming Together Program Manager Amanda Scott speaks to Phil Shoemark and Dave Ellis of Braidwood Garlic Growers Co-operative.With a grant deadline looming, the group formed a co-operative very quickly. Members have since benefitted from the co-op’s marketing strength and greater access to a growing market. Phil and Dave speak about the importance of finding people with different strengths to drive the co-op and why ‘people skills’ are critical.Topics covered: Forming a co-operative with a deadline: Making it happen fast with a clear objective
How the co-op model provides economic return and collective marketing strength
The impact of COVID 19
The purchasing of collective commercial equipment
Disseminating information with members through a newsletter
Navigating difficult personalities: finding common ground
Find a mediator with good people skills and following meeting procedures
Different way of communicating with members
Making it work: You have to have a strong goal, enthusiasm, and enough members and expert advice.
Following a holistic management framework: What are you really trying to do?
The growing garlic market
You need four people with the following strengths: Finance, Marketing/Sales,
Production, a People skills

Resources:https://www.braidwoodgarlic.com.au/ (Braidwood garlic website)https://www.braidwoodgarlic.com.au/becoming-a-garlic-grower.html (Become a garlic grower)https://www.braidwoodgarlic.com.au/bggc-bulletin.html (Braidwood garlic newsletters)https://www.instagram.com/braid_garlic/ (Instagram)
Released:
May 9, 2021
Format:
Podcast episode

Titles in the series (16)

Farming Together, brought to you by Southern Cross University. A conversation between host Farming Together Program manager Amanda Scott and the farmer, fisher and forestry groups which were supported by the University’s program. You will hear how groups worked collaboratively to build stronger, more resilient farming communities in the face of increasingly complex environmental, economic and social challenges.