There have been a lot of debate recently if creating demand &  driving brand awareness are the same thing.  In all honestly, when I first started really studying demand gen, I saw it as the first logical reasoning for brands to move up funnel into more "branding" activities... Well truthfully, they really are not the same thing at all.  Join Zach and James this week as we talk about the key differences between brand & demand and how both are necessary for an effective forward thinking marketing strategy.