Do you want to make more sales from your emails? We know how. And that's by using buyer psychology in email marketing to your customers to buy from you again and again.  Ready to find out our best-kept secrets?(They're not really secrets by the way - we're more than happy to share so you can take your business to the next level!)SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group. (4:41) What actually is buyer psychology?(9:17) People's beliefs impact the way they buy.(13:55) Other factors that impact the buyer's psychology.(21:45) Use stories in your email marketing. (26:49) Talk to your audience as if they were already customers. (29:32) Train your subscribers to click. (32:21) Share social proof (and sell hope).(36:07) Use urgency in your emails.(39:17) Subject line of the week.What actually is buyer psychology? Psychology is a huge part of what we do – it’s at the core of our work and frameworks. The idea here is to get people to buy based on what they think and feel about something. Because thoughts and feelings affect how people buy things. What we experience over the course of our lives leads us to who we are today, which is why two people may feel differently about the same set of circumstances. That's what makes us the humans we are. And this concept also rolls over into the process of buying. You might have two people who are demographically identical but who are psychologically very different and think differently about a lot of things. Just like us two, for example, which is why we tend to buy things for very different reasons! People's beliefs impact the way they buyOne of the things that impact how people buy is what previous experience they have with what you sell. If they’ve been ripped off by someone else in your niche, or if they’ve failed before, that's going to influence what (and if) they buy. So in our case for example, we know we have to do things to make sure we show that our approach is very different – it’s no bullshit and straight to the point. It’s open and honest.When people have beliefs or previous experience with someone in the same industry, they might approach your product or service with misconceptions. For example, a lot of people who already do email marketing don't think they need to hear anything new from us, so they'll immediately put their walls up. But our approach is completely different!The point is that someone's beliefs about what you sell and what you do affect their ability to buy. Do they believe you're trustworthy or that your process will work? Do they think you have their best interests at heart?What beliefs do people hold about themselves? On top of that, you also need to take into account the beliefs that people have about themselves. They might believe your programme works, but will it work for them? They might question this because maybe they tried something similar in the past and failed. The beliefs they have about themselves can contribute to buying or can stop them from buying. The psychology around how people buy isn’t all positive or all negative. But it’s something you can definitely tap into to fuel people’s decisions. Because not only do people have beliefs about you and what you sell but also self-imposed beliefs about themselves. So if someone thinks they can only succeed through accountability, for example, your job is to tell them your programme has an element of accountability.Don’t try and fight people’s beliefs – instead,...