How do you prevent buyer remorse and get your customers to buy from you over and over again? What can you do to make sure the people who buy from you never regret it? And how exactly do you turn them into repeat buyers and raving fans?!We spill ALL the beans today. Are you ready for it?SOME EPISODE HIGHLIGHTS: (0:33) Join our FREE Facebook Group. (4:34) Check out our sponsor ZeroBounce. (6:22) What is buyer remorse?(7:43) What's the psychology behind buyer remorse and why does it happen?(11:44) Remorse is a natural physiological response.(15:48) How the heck can email marketing help with buyer remorse?(16:39) Resell people on the product to gain the ability to sell more to them!(21:03) Teach the best bits first!(22:49) How to prevent buyer remorse in your onboarding sequence.(25:44) Subject line of the week.What is buyer remorse?Buyer remorse is a sense of regret that happens at the back of people buying something. It can happen immediately, as soon as they bought the product, or after it's been delivered. But it can also kick in quite a long time down the road, like a year later, for example.What's the psychology behind buyer remorse and why does it happen? Buyer remorse can happen for a number of reasons. People don't have confidence in themselvesIf you sell a course, a membership, or coaching, buyer remorse could happen when someone loses confidence in themselves. Doubt creeps in and the person who bought your product suddenly isn't sure whether they can do the work. You (as the vendor) may have done everything you needed to do to sell it, but your customers are now doubting their own ability to get the work done. And so they start to regret buying your product.People have been burnt out beforeAnother reason why people experience buyer remorse could be that the minute the money leaves their account, they're triggered into a time when they were burnt in the past.Maybe they bought something, but the person who sold them the product didn't deliver on their promise. Or maybe the product wasn't good. We've all had bad experiences in the past, and we're all jaded somehow. So sometimes people regret buying from you, but it's not because of something you did. Rather, it's because someone else may have done something not as ethical or good as you. The product isn't what it promised to beWhat could also happen is that someone buys a course, and they're excited about it. But then they get started and realise the programme isn't what it said in the advertising. Sure - any good marketing is meant to get people excited. But that should never be to the detriment of content. People worry about what others might thinkAnother reason for buyer remorse is that people buy something but then start worrying about what others might think. This is all to do with the fear of being judged by others!Remorse is a natural physiological responseRemorse can also be a natural physiological response to all the tension and excitement that kicks in if you've been thinking about buying something for a long time, for example. At some point, you may feel apprehension, and that can be disguised as excitement. Because, physiologically, we have very little ability to tell the difference between terror, tension, or anxiety and excitement – they feel the same to us! So it's when we've paid for something (and the