How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series is about the validation of your business ideas. We will explore what  is important when you’re about to embark on a new business idea. ------------- In this episode Sean talks about Part 1: How to distinguish between your own voice of fear, and voice of reason Part 2: Good ideas can't be left on the bench; they need to be consumed right away Part 3: The big picture is usually the biggest problem Click here to read online: https://www.psychotactics.com/validate-idea/ ------------- Imagine if you invented a set of tyres and they were ridiculed. That is precisely what happened to a vet from Belfast, Ireland. This vet, named John Boyd Dunlop, watched with a bit of angst as his son, Johnnie, as he bounced madly while riding on a bike on a cobblestone street. The solid rubber tyres were clearly not suitable and he set about inventing the first commercially viable pneumatic tyres. But then they made fun of him. They called the pneumatics, “pudding tyres”. What would you do if you were in Dunlop’s place? We know that Dunlop didn’t give up. He didn’t give into the ridicule, but partnered instead with Irish industrialist W. H. Du Cros to create the Dunlop tyre factory both in Ireland and across the world. But what if Dunlop backed away? What if he wasn’t so sure if his invention would be a success? This series is about the validation of ideas. And in three parts we explore three chunky bits that are important when you’re about to embark on a “pudding sort of idea”. And here’s what we’ll cover: -How to distinguish between your own voice of fear, and voice of reason -How to go about validating your idea to give yourself the best chance of success -Tips for getting over analysis paralysis Part 1: How do you distinguish between your own voice of fear, and voice of reason? If you buy really well-made bread, it goes through a cycle. At first, it's delicious. It's likely to be crusty on the outside, soft on the inside. But keep it on your kitchen bench for a few days, and it starts to get hard. In a week, it's likely to get rock-hard and possibly get mouldy. The question to ask yourself at this point is: Did you buy bad bread? And the answer is self-evident The bread wasn't bad, was it? But if you take the best loaf of bread, made by the most dedicated baker, and you keep it outside for days, you're going to get an almost identical result. This is true for good ideas as well. No matter how great your idea happens to be at the start, the hardness will set in and so will the fungi. Good ideas can't be left on the bench; they need to be consumed right away However, this is where things start to go horribly wrong; only we feel like it's going just right. The way things unfold is through testing, research and working out if the market needs our product. Once we've gone around the research block many times, we then wonder if we have anything new to bring to the table. And as we're doing all of this evaluation, the market marches on. The more we research, the more we get stuck in your own trap to the point where the only thing we can do, is to scout for yet another idea. Fear takes over, and we don't know what to do next. But why are we fearful in the first place? We're fearful because we can't see the big picture. When you look at most business owners, they don't look confused and composed. They seem to have all these projects going; they appear to be attending events, speaking, turning out courses and books. In short, they seem to have everything well under control. You, on the other hand, aren't able to see so far into the distance, let alone figure out a way to get there. And this lack of the ability to see way into that future, plus the ongoing intimida