When you think about your prospective customers, what are their reasons for not buying from you? You've got this amazing product or service that's going to fix all their problems and make their life better. So why aren't they running to get their credit card details and buy right now? Well, there are probably a few subconscious reasons at play. We can think of at least 3 questions that stop people from buying from you. Want to know what they are so you can do something about it? Let's find out! SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:23) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(6:17) The 3 psychological reasons why people don't buy.(8:20) Number one - will this work for me?(12:50) Number two - how long will it take me to see results?(14:37) How to communicate instant gratification vs long-term results.(20:08) Number three - how much effort is needed?(24:30) Help people remove the overwhelm and cognitive load.(25:24) Tell people you'll re-energise them if they run out of steam. (27:43) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The 3 psychological reasons why people don't buyOne of the things that got us into loving email marketing was the psychology of what goes on in people's brains that makes them want or need something. And also, what stops people from going ahead and buying? Because when your subscribers are thinking about buying anything from you or from competitors, they will consider a few different things first.And under the surface, it all comes down to 3 things that are heavily baked into our hardwired psychological makeup. If you can figure out how to deal with these objections, you can massively increase the sales you're making from the people who are already on your list.1. Will this work for me?The first thing people ask themselves is whether this thing you're selling is going to work for them. Before that, there's another fundamental question - does this thing work at all? Because we've all been burnt in the past and bought something that didn't even work, right? And that's why this question often comes to the front - to your alerted state. But that’s only half of the problem. Because your product or service might as well work, but will it work for your customers? Because you can put all the effort in the world into showing people how brilliant you and your solution are. But if people don’t believe they have what it takes to do it, they won’t buy. So your job is to work out how to make sure they know they have what it takes to do it - to get results from your solution. It doesn’t matter how good you are here. Because if people don't believe they'll be able to use your solution and have it work for them because of them, then they won't buy!This is why there comes a point in your marketing when you have to stop talking about how brilliant you are and start saying amazing your