So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those marketing ethical dilemmas we've all had at some point - and it's a valid one! So how can you do deadlines well but also ethically in your business? Let's find out, shall we?SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(5:02) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(6:48) How do deadlines even work?(9:46) The power of urgency and scarcity.(11:37) Why you should never extend an offer.(14:32) Why you should be able to have a logical reason for your deadlines.(16:22) Make sure the technology is watertight.(18:26) Can you use deadlines ethically for evergreen products?(21:22) How to implement ethical deadlines for your evergreen products (video link included!)(22:47) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. How do deadlines even work? First of all, let's take a look at why deadlines work in the broader sense. We find people often miss the point when it comes to running any kind of countdown special offer with a deadline at the end of it. And as a result, they don't get the results and sales they were expecting before their launch. Why?Because the psychological, fundamental reason why deadlines work is that they appeal to the fact that we give people a reason to act right now – to bring forward this decision they might have made in the future and make it now. This decision becomes the top of their list of priorities. Because if they don't act now, they risk missing out. And people hate that. Let's think about the buying process for a second. Buying something (anything at all) requires you to decide that you want to buy it and then convince yourself that you want to buy it. Only then you go through the process of buying it. But unless you have a reason to buy right now, you might not grab that offer immediately.The power of urgency and scarcityThere are only two reasons why you might grab it right now - urgency and scarcity. If you want to go to a concert and know it’s going to sell out, you’ll act straight away because you'll want to grab tickets before you miss out, right? But in order to sell a product based on urgency or scarcity, people have to believe you. Because if they don’t, the whole thing isn't going to work. If you have a marketer who keeps telling you every day they're extending their offer for another 24 hours, you're not going to buy. You have no reason. Because you know they'll keep extending that offer. And so the deadline has the opposite effect of what it's there to do - it's causing you to put that decision further away!Why you...