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    117 Talking about the "Why" Behind Your Business

    117 Talking about the "Why" Behind Your Business

    FromMy Digital Farmer Podcast

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    117 Talking about the "Why" Behind Your Business

    FromMy Digital Farmer Podcast

    ratings:
    Length:
    41 minutes
    Released:
    Jul 21, 2021
    Format:
    Podcast episode

    Description

    What is your customer REALLY buying from you? What if it's more than the product itself? People don't buy the "what" -- they buy the WHY behind your business. In fact, it's the "why" that bonds them to your brand for life. In this episode, we discuss the power of the "why" in your messaging, how to find it, and what it looks like to lead with it in your marketing.
    Released:
    Jul 21, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.