Do you ever get the feeling that a lot of people think owning a business is easy?Or that owning a business is THE thing to do right now? If these thoughts have crossed your mind, it’s likely (in part) because there’s actually an entire industry devoted to selling us things that “help” us build an even bigger business.  We’re being sold the dream of entrepreneurship day in, day out. And like so many other things we’re sold in the world of online business, that dream is faaaaaaar from reality for many business owners.  So, what gives?  In this episode, we’re diving into the Entrepreneurial Industrial Complex, including why so much of entrepreneurship is about identity and consumption, not actually doing business. Learn more at: duped.online