Certifications: Credibility Booster or Money Making Scheme?

Ethical Businesses In Name Only: Have you noticed that “ethical” has become the buzzword-du-jour in the 2021 online business world? This is the newest way celebrity entrepreneurs are duping their customers, and that’s what we're breaking down on this episode of Duped. More... by Duped: The Dark Side of Online Business

46 min listen

The Bait and Switch: If you’ve worked in the online biz world for more than a hot minute, you’ve probably noticed something — nothing is quite like it seems. You buy a template, a course, mastermind or hire a coach, and once you’ve handed over your... by Duped: The Dark Side of Online Business

44 min listen

The Very Tired Tropes of Online Business: The seven-figure income. The passive income dream. You have to spend money to make money. If I can do it, so can you! Any of those sound familiar?You’ve probably heard all of those and more when it comes to the world of online business, and most of... by Duped: The Dark Side of Online Business

62 min listen

The Culty Side of Online Business: If you’ve ever looked closely at the tactics used in the online business world, you may have been shocked to notice some parallels with something completely unexpected — a cult. The power dynamics. The focus on mindset. The endless investing in... by Duped: The Dark Side of Online Business

59 min listen

Chasing Celebrity Enterpreneurship: Have you ever heard some celeb entrepreneur say that you need to build a big audience to have online business success? While that advice doesn’t necessarily sounds terrible… it kind of is. Because once again, we’re being encouraged to... by Duped: The Dark Side of Online Business

53 min listen

The Freedom Paradox: When you started your business, were you dreaming of freedom?Freedom from your boss, freedom with your time, freedom with your money, freedom to do things on your terms? That promise of freedom can be incredibly seductive, so it’s no wonder budding... by Duped: The Dark Side of Online Business

62 min listen

The Scam of Sales Psychology: Stop us if you’ve heard these ones before — “You just need this one trick to get people to buy from you.” ”Use the power of language to make your copy impossible to resist.” “Create raving fans who buy from you on autopilot.”... by Duped: The Dark Side of Online Business

59 min listen

The Predatory Culture of Plagiarized Content: Have you ever seen something online and felt like it looked awfully familiar? Then comes the sinking feeling that you’ve been copied. Without citation or credit. The unfortunate reality is that in an industry that rewards people for... by Duped: The Dark Side of Online Business

52 min listen

Seriously Shady Sales Practices: Have you ever read a sales page and by the time you’ve gotten to the end you don’t even know what the person is actually selling you?Sure, it all sounded great, they used lots of keywords that appealed to you, and you’re even considering... by Duped: The Dark Side of Online Business

65 min listen

The Truth About Influencers & Experts: Remember when the word expert next to someone’s name actually meant that they were, in fact, an expert in their field?Yeah, so do we.Now, in a world where people can literally create any persona they want on the internet, the designation of... by Duped: The Dark Side of Online Business

46 min listen

The Bro Marketing Binary: If you’ve been in the online biz world for a hot minute, you’ve probably experienced what’s called bro marketing. Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent.... by Duped: The Dark Side of Online Business

41 min listen

The High Ticket Hustle: Have you ever assumed that just because something is high ticket, it must be good?We’ve certainly been there, but here’s the problem - What exactly IS “high ticket”, anyway? A certain dollar amount? A specific level of service? A... by Duped: The Dark Side of Online Business

56 min listen

The Luxury Life: Want to buy a Ferrari? Use a private jet? Stay in 5-star hotels? According to the aspirational luxury lifestyle we’re constantly being sold in the online business world, “you too can easily have these things if you just do X, Y or Z!”. But... by Duped: The Dark Side of Online Business

57 min listen

Courses: Moneymaking Dream or Business Nightmare?: Stop us if you’ve heard these ones before - “Make money while you sleep!” “Never trade dollars for hours again!” “Create it once and set it on autopilot!” We all know celebrity entrepreneurs make BIG promises when selling us a course... by Duped: The Dark Side of Online Business

61 min listen

Predatory Pricing Practices in the Online Business Pyramid Scheme: If there’s one area in online business that is rife with bad advice, it’s pricing. We’re told we need to charge what we’re worth. That we need to “play big”. That we just need to raise our prices.As though it’s a quick push of the... by Duped: The Dark Side of Online Business

54 min listen

The High Stakes of Speak to Sell: Hands up if you’ve ever experienced business FOMO at an event.You know how it goes… You’re taking it all in, starting to feel overwhelmed by everything being thrown at you and the next thing you know you’re being told that the X, Y or Z they... by Duped: The Dark Side of Online Business

65 min listen

The High Cost of the Dark Side of Online Business: The online business world is rife with shenanigans — from cult tactics to bait and switch to bro marketing. And while it’s important to identify and unpack these issues, you know what else we need to talk about?The very real cost to ALL of... by Duped: The Dark Side of Online Business

61 min listen

The Truth About Critique, Criticism, and Cancellation: As consumers are becoming more discerning about who they work with, they are starting to ask more questions and push back on some of the bs online shenanigans that we’ve talked so much about on Duped. Unfortunately, this critique is not well... by Duped: The Dark Side of Online Business

44 min listen

The Hype About Hiring: Have you ever looked at your biz and thought the only way you’ll ever grow is if you start hiring?If so, you aren’t the only one. What you may be surprised to hear is that part of why you’re thinking like this is because in the world of... by Duped: The Dark Side of Online Business

51 min listen

The Entrepreneurial Industrial Complex: Do you ever get the feeling that a lot of people think owning a business is easy?Or that owning a business is THE thing to do right now? If these thoughts have crossed your mind, it’s likely (in part) because there’s actually an entire industry... by Duped: The Dark Side of Online Business

53 min listen

Critical Thinking: How Not to Get Sucked into the Cult of Online Business: Hands up if you’ve ever been swept up in the moment and made a purchase, but then later wondered what the heck you were thinking. Been there, done that… and got the crappy product or service we didn’t actually need. But why does this... by Duped: The Dark Side of Online Business

71 min listen

Questioning Online Business Practices: While the words “best practices” are heard again and again in online business, do you ever take time to actually think about what they mean?Some of the best practices we’re being sold in the online space have been so normalized that they’re... by Duped: The Dark Side of Online Business

46 min listen

Vetting Coaches and Programs: What to Watch For: How do you decide if a program is worth investing in? If it will get you the results? How do you even know if the business owner is credible to run that program? Too many times a slick sales page and manipulative marketing tactics can prevent... by Duped: The Dark Side of Online Business

61 min listen

The Trouble with Triggering and Traumatic Stories: You just need to share your story is a common refrain in online business. It sounds good on the surface, as every one of us are humans who love a good story. But what happens when those stories are shared so that they manipulate or even harm our... by Duped: The Dark Side of Online Business

69 min listen

The Grift of Group Programs: Over the last 10 years, there have been countless ways that celebrity entrepreneurs have sold to us: courses, masterminds, memberships, and many more. These trends come and go, and one of the big ones right now is group programs. In this episode of... by Duped: The Dark Side of Online Business

59 min listen

Coaching, Consulting and the Current Chaos of Online Business: We’re back! And a lot has happened since our last season. In this episode, we’re digging into the world of business coaching and how things have gone seriously off the rails. Welcome to Season 4 of Duped. We’re back, and we couldn’t be more... by Duped: The Dark Side of Online Business

36 min listen

The Rise of the Fake Expert: If I can do it, you can do it too. Teach what you know. If you’ve lived it, you can sell it. All of these are common marketing messages that basically say, “hey anyone can have a business.” And if you don’t have a ton of expertise,... by Duped: The Dark Side of Online Business

34 min listen

Artificial Authority: Why You Shouldn't Take that Expert at Face Value: “I’m an award-winning entrepreneur. I’m the author of Wall Street Journal Bestseller.” Are these claims actually real, or is the business owner who touts such things sitting on a “throne of lies” because nowadays authority and... by Duped: The Dark Side of Online Business

48 min listen

Coaching Scams: What to Watch for in 2023: From mystery offers to cash months, the online coaching world is full of sketchy and scammy things. In this episode, we’re discussing some of the coaching scams that are happening right now in the online business world and how to ensure... by Duped: The Dark Side of Online Business

50 min listen

The Racket of Recession Proofing Your Business: Season 4 of Duped will be kicking off in January, but in the meantime, we're giving you a sneak peek. In this first episode, we’re going to look at the impending recession and how celebrity entrepreneurs are now using that to mess with us and try to... by Duped: The Dark Side of Online Business

45 min listen

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Certifications: Credibility Booster or Money Making Scheme?

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