Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How to Read a Sales Page Part One

How to Read a Sales Page Part One

FromDuped: The Dark Side of Online Business


How to Read a Sales Page Part One

FromDuped: The Dark Side of Online Business

ratings:
Length:
61 minutes
Released:
Mar 18, 2024
Format:
Podcast episode

Description

If there’s one place on the internet it’s all too easy to get tripped up and make an impulsive decision, it’s sales pages. Yes, sales pages are designed to draw you in and pique your interest, but in many cases, these pages are cross the line from persuasion to straight-up manipulation.  So how do you spot the red flags?  In part one of this two-part series on sales pages, we’re covering program promises, pain points, and the solution. We discuss: The psychology behind using long-form sales pages. Examples of the empty promises we often see from group programs.  How to identify headlines designed to suck you in, The difference between pressing on pain points versus agitating them. How to identify red flags when reviewing offered solutions. Key takeaways to keep in mind when reading sales pages.  For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.
Released:
Mar 18, 2024
Format:
Podcast episode

Titles in the series (50)

If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment as people do downright dirty things to grow their business online, this is the show for you. When it comes to starting and growing a business online, there’s no denying the appeal of a flexible, freedom-filled life where you can make more money than you ever imagined. But behind the glossy images on Instagram and big promises, there’s a dark side. In Duped, your hosts Dr. Michelle Mazur and Maggie Patterson do a deep dive into everything that’s wrong with the online business world. From scammy life coaches to sleazy sales practices to cult and MLM style tactics we talk about all of it. You’ll learn what to watch for as a consumer so you can protect yourself from falling prey to these tricks and tactics.