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The Bro Marketing Binary

The Bro Marketing Binary

FromDuped: The Dark Side of Online Business


The Bro Marketing Binary

FromDuped: The Dark Side of Online Business

ratings:
Length:
41 minutes
Released:
Apr 26, 2021
Format:
Podcast episode

Description

If you’ve been in the online biz world for a hot minute, you’ve probably experienced what’s called bro marketing. Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent. The goal is to sell more products through manipulation and coercion.  Sounds pretty shady, right? Even if you don’t look like a bro, or think you’re doing any bro marketing, it doesn’t mean bro marketing hasn’t found its way into your biz. It is everywhere…..which is why on this episode of Duped we’re diving in.  We’re breaking down the bro marketing binary — what it is, how to recognize it, and what you can do to keep it out of your biz for good. Find out more at https://duped.online/    
Released:
Apr 26, 2021
Format:
Podcast episode

Titles in the series (50)

If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment as people do downright dirty things to grow their business online, this is the show for you. When it comes to starting and growing a business online, there’s no denying the appeal of a flexible, freedom-filled life where you can make more money than you ever imagined. But behind the glossy images on Instagram and big promises, there’s a dark side. In Duped, your hosts Dr. Michelle Mazur and Maggie Patterson do a deep dive into everything that’s wrong with the online business world. From scammy life coaches to sleazy sales practices to cult and MLM style tactics we talk about all of it. You’ll learn what to watch for as a consumer so you can protect yourself from falling prey to these tricks and tactics.