What does it mean to be 'authentic'?No, serious question here. What does it mean?To some, being 'authentic' is the mirage we create for superficial consumption.You know the ones, where everything seems to just be going right for them. Shoot, social media has all but incentivized it but deep down you know that something about it is just...'off'.For Bud Torcom, being authentic means just being himself. It's getting past the fear of judgement to a place where you can explore parts of yourself you didn't know. And sometimes? Sometimes not being able to relate is the most relatable part of our day.This conversation goes deep (like, really deep) into a realm of relatability that every brand, advertiser, man, woman and child must experience at least once in this life because it is the key to unlocking the key to the human experience.We talk about everything from Habit Hot Sauce to chat bots, How To Handle Haters and why shopping at local farms is not only good for the environment, but good for you in ways you didn't know (or at least I didn't).Be the proverbial fly on the wall when we just pressed 'Record' during an incredibly enlightening and bonding conversation.Grab your Habit Hot Sauce here: https://habithotsauce.com/Follow them on the Gram at: https://www.instagram.com/habit_hotsauce/And definitely connect with Bud on LinkedIn here: https://www.linkedin.com/in/budtorcom/As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/And if you found value in some takeaways, please consider joining our Facebook Group:https://www.facebook.com/groups/523018735139692/?ref=bookmarks Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/