Inside of politics, everyone has their favorite candidate but for millions of Americans that consider themselves 'Independent', they are looking for a candidate who aligns with their values.How will they find that candidate?Well, it works a whole lot better if the candidate finds THEM first.Brian Armstrong of AdTrans Inc and I sit down to discuss how 2 different candidates, in 2 different races, BOTH used Out of Home advertising to drive the result they were looking for.BONUS: I'll let you know who I think dropped out too soon because they didn't know JUST HOW WELL their Out of Home advertising was working.Early voter activation? Check.Dominating Google search activity? Check.Winning races? Check.There is one commonality between them all and understanding how YOU can use what they know for your campaign, or business, will be the difference between winning and losing.To connect with Brian for your next campaign, find him here on LinkedIn: https://www.linkedin.com/in/brian-cah...Or visit AdTrans at: http://www.adtransinc.com/You and I should connect on LinkedIn at: https://www.linkedin.com/in/troweactual/If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/