Today's guest is Craig Benner, Founder and CEO of Accretive Media.Accretive is responsible for connecting brands with the right customers by leveraging over 175,000 digital screens across the country.Their I-SEA methodology combines expertise and technology, keeping measurement at the forefront of the conversation for their clients. Craig knows what it takes to get the job done and to keep clients coming back for more. If you've wanted to learn about how programmatic digital out of home works, then this is the primer you've been looking for. Craig comes from the digital marketing world and brings intangible experience that makes understanding big, complex ideas easy for anyone.To connect with Craig, you can find him here on LinkedIn...https://www.linkedin.com/in/craigbenner/Check out Accretive Media at...https://accretiveads.com/And as always, show your ❤️ for OOH by repping your squad with swag at...OOHSWAG.COMUse promo code INSIDER for 10% off your first purchase!As always, best place to find me is on LinkedIn at...https://www.linkedin.com/in/troweactual/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/