Guess who’s back? Cognism Brand Ambassador Ryan Reisert returns in Sales Transformation to join Collin Mitchell in another exciting talk. Cognism is a leading sales intelligence company that is setting the bar in data quality and service. Ryan is an expert in cold calling and created the technique called “buckets”. Ryan and Collin will be talking today about the evolution of buckets and many more. Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSRyan’s sales backgroundHow buckets workImportance of callbacksIns and outs of handling cold callsLeadership in cold calling and salesThe value of using the phoneQUOTESRyan: “I love cold calling, I love helping people figure out how to use cold calling to really change their trajectory. And I think sales and sales development is a big part of that so passionate about helping people learn the skills to be successful so that they can kind of own their own future.”Ryan: “Buckets is, was my way of putting some stage definitions and exit criteria at the top of the funnel.”Ryan: “if you build your buckets, as I say, over time, you don't need technology, you don't need automation, sales becomes really easy, at least one element, it becomes really easy.”Ryan: “if you as the expert will not spend time talking to that person. And why you having someone else do it, there will always be conflict.”Ryan: “The whole point of all this stuff is to get into conversations. That's the whole point.”Learn more about Ryan in the link below: LinkedIn: https://www.linkedin.com/in/salesdevelopmentrepresentative/Cognism: https://www.linkedin.com/company/cognism/Connect With Collin on LinkedIn Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!