Collin Mitchell wants to give a very important piece of advice in this latest episode of Sales Transformation. And that is the importance of good discovery and qualifying your prospects before you get down to business. In this episode, you will be learning why it’s not always about the closing skills, but knowing what really comes first in the sales process.Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSWhat makes you increase your close rateDiscipline in the pipelineQualification and DiscoveryQUOTESCollin: “It's not increasing your closing skills, or learning how to better persuade people, or be a better negotiator, it’s how to better run discovery and qualify your prospects properly.”Collin: “You want to be very disciplined with what you allow to get in your pipeline, make sure it's a deal that will actually have a good chance of closing.”Collin: “In order to increase your close rate, you need to get better at qualifying and disqualifying your prospects. You need to increase your skill sets around running a good sound discovery.”Connect With Collin on LinkedIn Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!