Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSMake your customer the hero of your storyListen well to gather valuable informationResearch on past sales case studies QUOTESCollin: "The key is to make the customer the hero. Not you, not your product, or not your company."Collin: "If you do one thing right in sales, you want to listen more than you speak. And this is where you're going to learn a lot of really valuable information in your discovery calls, in your demo calls, and that information is going to help you to align with other past case studies."Collin: "You're not always going to be able to do this, but the more that you seek out this information, the more opportunity that you will get to be able to utilize this in your sales process."Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.