Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSActually caring about your customerSelling as a relationship, not a transactionSlow down there, and show you careLose Now, Win LaterQUOTESCollin: “If you want to be successful in sales, one thing that's going to be a key ingredient to that is actually giving a sh** about your customer, or giving a riff, whatever you want to say. But what that means is showing that you actually care.”Collin: “Treat the relationship, like something that you're investing in, that you're actually contributing and adding value to. Maybe that means identifying that you're not the right fit to work with them and providing them resources, which takes a lot of discipline for a seller to be able to do something like that.”Collin: “You got to invest in the relationship. And sometimes that doesn't always mean business doing business together. And that's how you're going to win in the long run.”Collin: “Slow down a little bit. Take time to show your customers and your prospects that you actually give a sh**.”Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.