Starts and stops with the amount of personalized knowledge you're able to absorb first hand and apply to your agency. It's long been the secret currency a select few have learned how to spend after organizing and sharing conversations other people can benefit from. It also allows you the opportunity to hone your communication ability in a razor-sharp environment that demands improvement. You never know what method or medium you'll find your message most effective and why you should try as many as you can. That's what Sydney Roe talks to Bradley Flowers and Scott Howell, of The Insurance Guys Podcast, about what podcasting has done for their insurance career.