If you ask anyone how they feel about trust, you won't find anyone who is against it.  Despite that becoming trusted and trusting others can be one of the hardest things to accomplish.  Trust can not be measured on a chart or calculated in any ROI. In this episode, we discuss building trust with clients, partners, and your audience. Charlie Green is the Founder and CEO of Trusted Advisor Associates and as the author of The Trusted Advisor, he is well versed in the topic.  He talks to us about going from product-centric to client-centric and the many benefits of having a client that trusts you. Jack Daly is the author of The Sales Playbook and leading speaker and trainer with more than 30 years of experience.  Jack explains why you need to be passionate and get your ego out of the way.  Plus we discuss the doors that open when you are able to build a trustworthy reputation with industry associations. Peter Shankman is the author of Faster Than Normal and living proof that having ADHD can be a blessing.  You just have to learn to use your faster brain.  Peter explains why we have to get into the heads of our audience and understand what they want.  Then we can use that information to give them what they want and need, only then do we earn the privilege of our audience.   If you want your audience to trust you, you'll need content that connects with them in an authentic and meaningful way.  Check out this short video on content to Enlighten, Inspire, and Guide your audience!