You’re a service-based business and the brand is YOU. So how will you keep growing your business while you’re taking some downtime? For many of us, holidays mean vacation and downtime. We travel. We join family and friends.  You’ll attend special seasonal networking events.  As a marketer for entrepreneurs, I see this time as an opportunity to make new and exciting connections. The least likely person will offer you a window of opportunity. If you are a business owner, of course, you take your business with you. As a solopreneur, you ARE the business! So when people ask, "What do you do?" What can you share with them that will explain what you do, so this will be the beginning of something new? Often they’re completely clueless about your world. They may think you’ve completely lost your mind. They may wonder, “Why on earth would anyone do that? Who would buy from you?”  That’s when you really, really need a good story. In this podcast, you’ll get ideas for developing what we call a concept story, with examples. If you’d like my help in polishing up your own story, please check out the Strategic Intensive program. We will talk about the best way to describe your business and build your brand in a variety of places.  RESOURCES: Grow Your Business One Story At A Time is an ebook available on Amazon. You’ll learn more about different kinds of stories to use in business, and discover why business stories are very different from other kinds of stories out there.   The Strategic Intensive is my most popular consulting program. Get more details here. Do you have a project that you’d like to finish in 90 days? Click here to learn how I can help you get it done with a combination of marketing, business and accountability. FREE guide: 3 Common Story Mistakes and the 1 Way To Fix Them. Click here.