Email marketing is one of the most effective ways to grow your business, especially if you are a small, service-based business where you are the brand.  These days we're hearing a lot about how to use stories to improve your email marketing. There's a lot of nonsense out there, such as "You have to start with a story." But you'll find some good marketers too. In this podcast episode, you'll get 3 tips for using stories effectively in your emails. You'll get examples of email stories that annoy the reader. You'll also get examples of stories that work. You'll also get a better understanding of what's meant by "personal" stories. It's one of my shorter podcasts, tightly packed with information. I'm curious to know how you use stories in your emails and how you can use these tips. This podcast follows Episode 117 where I interviewed Cindy Bidar, a popular and very successful business coach. You can learn more about Cindy here.  Other resources: Free guide to the story archetypes. My flagship consultation program, the Strategic Intensive. My book, Grow Your Business One Story At A Time (free with Kindle Unlimited)