You probably know that storytelling can be fun. And you probably know storytelling can be the most important tool in your marketing kit.  But how do you evaluate what you're really getting from telling that story?  In this podcast we look at your investment in storytelling: the time you take to plan your story (and most business owners don't plan enough); the cost of any training of consultation; and finally, the opportunity cost: when you use stories in your content, you give up opportunities for straight information, alternative stories, and more. On the "return" side, you'll find many ways to benefit from storytelling. We'll just look at 3: reinforcing your brand, enhancing the value of your offer, and clarifying what your clients will gain.   You'll gain a greater appreciation for storytelling, and hopefully you'll get answers to the question, "Is storytelling just a lot of trendy fluff? What's the benefit to the bottom line?"   Free download - The surprising way to discover what really motivates your market - Click here. BTW - the link to the "pants" story is  https://www.banterist.com/ebay_dkny_mens_1/