Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (think Ulysses) and blockbuster films (think Star Wars).   Business storytelling doesn't begin with your structure - it begins with your purpose. In this episode, we explore what a hero's journey really is, why it's probably not the best story for you, and the 3 types of stories to grow your business.   Learn more in my kindle book on Amazon http://mycopy.info/kbstory (free if you have kindle unlimited) and for more - here's a free 30-minute training that goes into much more detail.  https://cathygoodwin.lpages.co/webinar-storybasics/