“I have many happy clients. How can I get them to share testimonials?"   That’s what my reader asked me when I was looking for new applications for. telling stories. It's a complaint I hear from other service business owners too. Let's face it: if you're a small, service-based business, you need credibility. Nobody wants to be your first client! In this episode of the  Strategic Storytelling podcast, I share the reasons people don't leave good testimonials. It'll help you navigate the challenge more easily.  Let's face it: writing a good testimonial is almost as hard as writing about yourself. Nobody teaches you how. So how can yours be better? In this episode you will learn... What is a testimonial Why your testimonials are about the clients, not about you Why clients won't write testimonials Two ways to teach your clients to write testimonials Resources mentioned: Link to my infographic on testimonials Course: What is a selling story Course: Content for credibility Other episodes Episode 64: These 2 stories bring in more sales Episode 108: Get credibility when you can't get a testimonial (because your service is too sensitive)