When you're a service-based entrepreneur, your brand is YOU. You are selling yourself. And, as you know, the best way to do this is with a story. Your best story may be an origin story - the story of how you got started. And you're often advised to present your struggles and hardships.  But is that a good approach? What will most impress your clients and customers?   Research studies addressed the question, "What impresses employers and investors most?" They compared stories that focused on hard work with stories that focused on natural talents. In this episode, you'll discover 3 reasons why focusing on natural talents may bring you more clients (although many people believe the opposite is true).  You'll get a recipe for presenting yourself using these insights - without bragging or self-promotion.  RESOURCES: Article Link  Free Report on Story Archetypes Podcast Episode Featuring Nicole Lewis-Keeber - How A Story Can Traumatize Your Audience Strategic Intensive Consultation