Entrepreneurs, small business owners and independent professionals face one big challenge. The services you offer might not have existed 20 years ago - even 10 years ago. Coaches, consultants, and healers might be unfamiliar to the clients who need them the most. Even more traditional services - such as accountants, financial planners, or psychotherapists - offer services very differently to very different kinds of clients.   How do you explain what you do? It's a two-sided problem. You explain to your prospective clients who might want to hire you. But you also need to explain to your copywriter, designer and possibly business coach. As you might expect, we start with two stories. They're stories you already have. You use them to communicate exactly what you do in a crowded world to a potentially confused audience. RESOURCES The Strategic Intensive Program - a consultation with prework and followup. Click here to learn more. FREE report to find the client's backstory. Click here to download.