One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last episode we focused on being seen as an expert. However, not everyone will promote expertise the same way.  If you’re a Role Model, you want to continue to tell stories that support your promise, “If I can do it, you can do it.” If you’re an Educator, you demonstrate knowledge. You tell different stories. The one thing you don’t do: you don’t follow the advice to “be vulnerable” when you’re telling a story to promote your expertise. There may be a place for those stories…but not now. In this episode, you will learn how to promote your expertise within your archetype. You will recognize how other archetypes use stories. It’s not just your story, but the way you tell your story, that builds expertise. RESOURCES and mentions: Find your archetype here. FREE checklist. Brand with archetypes.   Podcast with Cindy Bidar (Role Model archetype) Podcast with Ellen Finkelstein (Role Model) Cindy  Bidar's Website Ian Brodie's articles Connie Ragen Green (product marketing example) Christina Hills  Note: Some links are affiliate links.