You're sharing the perfect story...but you sense your audience is drifting away. You want them involved, on the edge of their seats. What's happening? You lose your audience in one of two ways. You're standing between them and the story...or you distracted them with something that didn't make sense.  When you watch a play, you want to keep the magic alive. And when you share a story, you need this crucial ingredient to keep your audience's attention fully tuned to where you want it to be.