Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A story just to entertain your audience? Not strong enough. This episode introduces 3 qualities of a story that supports your business. First, your story has a strategic purpose. It fits into your strategic plan. Second, your story reinforces your brand - particularly your story archetype that’s the foundation of your brand. Learn more about archetypes at http://cathygoodwin.com/arch Finally, your story reinforces your credibility. Listeners find themselves nodding along, never doubting what they hear. Learn more about strategic storytelling on my website - http://cathygoodwin.com