Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship  But what if you never were broke? What if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information? In this episode we'll look at examples of journey stories that backfired. We'll admire an amazing story from blogger Jon Morrow. You'll discover which story archetype will benefit most from sharing journey stories.  Based on my book, Grow Your Business One Story At A Time.  http://mycopy.info/kbstory