13 min listen
019 How To Capture Your Audience As A Master Business Storyteller
019 How To Capture Your Audience As A Master Business Storyteller
ratings:
Length:
16 minutes
Released:
Aug 18, 2021
Format:
Podcast episode
Description
Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. Your story needs to do 3 things: invite your audience to become part of the story; challenge the hero (and never, ever save your hero with a fairy godmother; and remain consistent with your brand through your story archetype.
Released:
Aug 18, 2021
Format:
Podcast episode
Titles in the series (100)
009 Business storytelling: How to keep your audience from drifting away when you're telling a compelling story by Strategic Storytelling