17 min listen
047 The Missing Piece In The Hero's Journey Story
047 The Missing Piece In The Hero's Journey Story
ratings:
Length:
14 minutes
Released:
Feb 14, 2022
Format:
Podcast episode
Description
In your business story, you're the guide and your client is the hero. In traditional stories, the guide just appeared to save the hero's life, money, or dream. Cinderella's godmother showed up spontaneously; Luke Skywalker finds one Yoda. There's a hidden step to your own business hero story. In this episode, you'll learn about the 7 steps in Donald Miller's Storybrand framework, based on my interpretation of his deservedly popular book. We apply the steps to a fairy tale hero - Cinderella - and a contemporary business client. We'll have some fun imagining Cinderella's godmother promoting herself for the role as she competes against other godmothers. The godmother (and you) need to understand the client's backstory. You can download a free guide to help you enter the conversation in the client's mind: http://cathygoodwincom/baggage Enjoy the episode!
Released:
Feb 14, 2022
Format:
Podcast episode
Titles in the series (100)
005 Three Essential Stories To Grow Your Career: Want to change careers, add a side hustle, move to entrepreneurship..or just grow where you are? These 3 stories will give you support and guide you along the way. For more see by Strategic Storytelling