Gabrielle Dolan is a global speaker and author of 6 books, including her latest book "Magnetic Stories." We all have a personal brand but do we know what it is? What are the stories people share about us when we are not in the room? Is our personal brand being built deliberately or organically? Gabrielle shares some wonderful anecdotes from Barbie, to scuba diving to national swimming trials as we explore the process involved to become the master of your own brand. The power of storytelling is well known, so it's time for you to consider your story and your brand regardless of role, experience and aspirations.