Stuart Cash is the CEO and co-founder of Y Tree. This episode explores the meaning, value, purpose and myths surrounding money. Stuart grew up in London and studied law at Cambridge University spending a short period as a lawyer to then move into investment banking as this fuelled his insatiable curiosity to know why businesses did things in certain ways.  During his early years with financial services, Stuart had the chance to speak to senior executives and understand their motivations. He was actually working  in New York very close to the Twin Towers when the first plane struck during 9/11. He vividly recalls the events after the collapse and the human impact it had on the entire city.Stuart is one of three people who co-founded Y Tree and his previous experiences within asset liability management focused his attention on how people could use their money to live their best life for the duration of their lives. Together with his co-founders, Arik Peretz and Johnnie Hampel, Y Tree was created which is a business that sits on top of the wealth management industry able to provide transparency over all financial services providers to give individuals greater a more complete  view across all their financial services providers providing greater  efficiency and insight. Data is collected using a whole range of technologies integrated with over 40 of the largest wealth managers firms which as a non product provider is all about customer centric insight and understanding. Stuart explains that 1% of the global population is over 50% of the wealth, probably greater today after inflation. Most people are considering how they exists which is expense management and debt consolidation. Y tree is operating for approximately 600,000 people in the UK with over £1 million to invest and turn their investment into an enabler for positive life experiences. Y Tree is focused on helping individuals and their families plan and have the confidence to meet their life aspirations and legacy aspirations. One of Stuart's reflections is that people's psychology surrounding money is fascinating and highly individual but nearly always rooted in personal values. This in turn has led Stuart and his co-founders to consider the Y Tree values in depth. Today, those values are Time, Togetherness and Responsibility. As Y Tree grows, Stuart is morphing as a CEO. He believes candour is important and feels comfortable to have very open conversations with people which includes feedback for himself to learn and grow each day. When we experience change we also experience growth and Stuart and his co-founders hope that they continue to experience both for some time to come as they help more people become more conscious of what their wealth can do to create a world better for all. www.y-tree.com